Pop Up ‘Priceless London’

Sheridan Smith, Nicola Roberts and Giles Deacon today launched Pop Up ‘Priceless London’ to celebrate MasterCard’s programme celebrating the best of the Capital’s iconic Arts and Entertainment Scene

MasterCard was today joined by award-winning actress Sheridan Smith, singer and fashionista Nicola Roberts and acclaimed fashion designer Giles Deacon to celebrate the launch of 'Priceless London' by unveiling a miniature 3D version of the Capital that will be on display in Covent Garden for one day only.

By registering for the Priceless London programme at http://www.pricelesslondon.co.uk/, MasterCard cardholders can now enjoy exclusive experiences and privileged access to the very best of London's museums, theatres, music, restaurants, retail and attractions.

Created by a team of London's leading set designers, Pop Up 'Priceless London' brings to life key venues from across the Capital which form part of MasterCard's ‘Priceless London' programme, from the Victoria and Albert Museum(V&A) to Southbank Centre and the Palace Theatre, as well as iconic landmarks such as Big Ben, the EDF Energy London Eye and Tower Bridge.

Whatever type of MasterCard you have, you'll be able to access Priceless London's range of one-of-a-kind launch experiences and on-going programme of exclusive offers in London. In addition to its long-standing partnership with the BPI, through which it has been supporting The BRIT Awards for the last 14 years, MasterCard is working with an ever expanding number of London partners to bring 'Priceless London' to life, including the Society of London Theatre (SOLT), the V&A, the Natural History Museum, Southbank Centre and Liberty, as well as numerous leading restaurants, where MasterCard cardholders can get the most sought after tables.

Whatever your passion, your MasterCard is the key to enhancing your experiences of one of the world's most exciting cities. From witnessing the shadow of the T.Rex creeping up behind you after hours at the Natural History Museum, to an intimate gig with one of the UK's top singer-songwriters; from the best seats in the house and a chance to meet the cast at smash hit West End show ‘Rock of Ages', to an introduction to the latest exhibition at the V&A from the curator, after the crowds have left for the day.

Paul Trueman, Head of Marketing at MasterCard UK & Ireland comments, "London is already an iconic, much-loved city and we're working with our partners to enhance your experiences of the Capital whether you're from London, the UK or abroad. At MasterCard, we've always believed that experiences are more important than material things and our cardholders - whether they have a credit, debit or prepaid card - can now make their city experience even more Priceless by registering at http://www.pricelesslondon.co.uk/ and be kept up-to-date on the most exclusive opportunities through our Priceless London email alerts.''

Theatre actress Sheridan Smith comments, "Through Priceless London, you can take a look behind the Capital's closed doors and, for me, that's what's so unique about this programme. As someone who's had the privilege of treading the boards in the West End, we've given MasterCard cardholders the opportunity to access the very best of London theatre, from the best seats in the house to the chance to mingle with the cast and crew - a real behind-the-scenes experience. Investing in the arts is something that's really essential to keeping British theatre thriving and it's great to see MasterCard partnering with the Society of London Theatre for Priceless London."

London fashion designer Giles Deacon comments, "London has been very close to my heart since I first moved here from Cumbria to study at Central St Martins back in the 80s. This city has been integral to my career and I think it's such an inspiring place to live and work. I'm really enthused to be involved with this programme and love that MasterCard is investing heavily into the cultural scene, something I've been a supporter of for many years, including through my work with the V&A, a partner of Priceless London.�

Singer and fashionista Nicola Roberts comments, "What I love about London is constantly discovering new things, from fantastic venues to amazing places to eat, and finding new places that you maybe hadn't noticed before. That's what Priceless London from MasterCard is all about: helping you get closer to the things you love and also sprinkling a little bit of added fairy dust on the places you already know by giving you VIP benefits and the opportunity to see and enjoy great experiences.

To find out more about the offers and experiences at Priceless London, simply go to http://www.pricelesslondon.co.uk/

Forthcoming Events:

Museums
Event: ‘Priceless Nights' at the V&A
Date: Wednesday 12th October and Thursday 20th October 

Priceless London Preview:

• At each event, the museum is closed to the public and open exclusively to only 150 MasterCard cardholders.
• Guests will enjoy cocktails and canapés in one of the most historic buildings in the world and the freedom to roam the current must-see exhibition without the crowds.
• Guests will also receive an exclusive talk from the exhibition curator and guides will be on hand to answer queries.

 

Theatre
Event: ‘Rock of Ages' Preview Night
Date: Monday 24th October

Priceless London Preview:

• 120 MasterCard cardholders will attend an exclusive drinks reception at the prestigious Ivy Club where they will hear from the show's producer or a member of the creative team.
• Upon arrival at the theatre, guests will be escorted to the best seats in the house to watch one of the very first performances of the latest West End smash hit.
• At the end of the performance, guests will be joined by the cast and crew of the production in a private area of the theatre to meet the cast.